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Modern Marketing

Course overview

This is a course about getting the word to spread, engaging with the market and most of all, understanding how modern marketing can transform your project for the better.

With the increasing competition in Kuwait, marketers face tough decisions to reinforce customer loyalty, improve lead generation, increase sales, or drive stronger consumer engagement. This 12-hour certificate course will help attendees enhance their marketing efforts, where they will focus on building traffic, expanding brand awareness, improving customer service.

Who should attend?
  • Freelancers
  • Entrepreneurs
  • Change agents
  • Organizers
  • Brand managers
  • CEOs
  • Anyone who wants to make an impact
  • Nominal ledger/general ledger functions of an accounts department
  • Do you care about the change you seek to make?
  • If you’re trying to grow a business, change minds or impact our culture, marketing is what you do. And that’s all you need for this course… the desire to make something happen.
What will you learn?
  • Understand and promote the role of marketing.
  • Specifically pinpoint your customers’ needs with your marketing team.
  • Map and manage your customers’ buying behavior and increase revenue.
  • Understand how customers buy, using problem-solution thinking, to improve their experience.
  • Map your customer acquisition strategy.
  • Having completed this marketing training, you’ll have a more effective and more confident marketing team!
  • From “how do I know my customer? ” to “where do we go to increase Turnover?” your team will learn tested marketing strategies that help plan your way forward. We’ll take your marketing team through practical, step-by-step marketing techniques that clarify how your marketing should be done.
Extra benefits
  • A course pack containing the information presented on the day.
  • A certificate of attendance.
  • Complimentary refreshments and snacks provided.
Training Details
  • Training Days: 5 days.
  • Training Timing: 4:00 PM-9:00 PM.
  • Training Language: 50% English 50% Arabic.
  • Material Language: English.
  • Training Venue: Fully equipped training facility in a hotel.
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